Florida Strawberry Growers Association
Sue Harrell has been marketing director and spokesperson for the Florida Strawberry Growers Association since 2007, and she’s been farming, marketing and promoting Florida-grown strawberries for almost 40 years.
Sue’s responsibilities for the FSGA consist of developing a variety of marketing strategies to reach consumers, retailers and foodservice professionals with the message that Florida is the dominant supplier of U.S.-grown strawberries that are harvested in the winter months. She works locally, statewide and nationally to coordinate and implement public relations and promotional programs that boost the overall awareness of Florida’s unique winter strawberries.