Food Service Social Media Bootcamp

Restaurant Owners, Chefs, Retailers, F&B Brands, Social Media, PR & Marketing Managers – this bootcamp is for you!

Food Service Social Media Bootcamp

Date: Sunday May 21, 2017, 8:00am Registration / 9:00am – 4:30pm
Location: UCF Rosen School of Hospitality

Drive sales using the best form of advertising: Word of Mouth

Digital Word of Mouth is shared with millions of people!
Are you a part of that conversation?

Learn directly from top bloggers and social media influencers how to engage with your customers online, how to use social media effectively and maximize your marketing efforts!


Presented as part of the 5th Anniversary of the successful Food Wine Conferencethis one-day seminar was especially designed by Christina Thomas, a former hotel/restaurant executive turned freelance writer and blogger, in conjunction with top bloggers, social media influencers and content developers in Central Florida, to help restaurants and food retailers take advantage of all that influencers and social media have to offer.

This innovative workshop is the first of its kind!

Presented by bloggers, your most influential consumers.

 

 

Who should attend?

 

What does the program consist of?


Schedule:

7:30am – 8:00am

Registration for Food Service Social Media Bootcamp participants


8:00am – 9:00am: Breakfast and Keynote Speaker Dorothea Bozicolona-Volpe

Breakfast and Keynote: 5 Social Media Strategies to Design Your Personal Brand

Keynote Speaker – Dorothea Bozicolona-Volpe

What do Paula Deen, Shia LeBouf, Martha Stewart and Snoop-Dog have in common? They all have strong and differentiating personal brands.

Whether you are an entrepreneur, designer, business owner or senior leader in an organization, who you are matters as much as how you communicate it!

Are you attempting to get the attention of tier-1 media or court the ideal client or member of the press? Are you sharing the right type of content to attract the perfect employee to your company?

Now more than ever it is important to get your voice heard and establish your reputation on and off-line.

Learn the tips and tricks for building your personal brand from the expert that taught several C-Suite executives, business leaders and Ryan Seacrest! Come join Food Wine Conference 2017 as we host Dorothéa Bozicolona-Volpe, Principal of Social Espionage.


9:00am – 9:50am:  Session 1

The Relationship with Bloggers and Social Media Influencers: Is it a one-night stand or a lasting marriage? You decide.

What You’ll Learn:  
How to build a lasting relationship with bloggers and social media influencers to promote your restaurant or food product and create social media buzz.

 

Speakers:

Panel of top food and travel bloggers who focus on dining and restaurants, moderated by Christina Thomas of GoEpicurista.com


10:00am – 10:50am:  Session 2

Social Media Tips & Tricks for Content Development

What You’ll Learn:  

Do you have a social media strategy? Is it working? Social media platforms are constantly changing. So many platforms, so little time! It’s easy to let your social media become an afterthought. Do you know When to post? What to post? Where to post it? We’ll tell you.

 

Speakers:

Panel of content creators and restaurant marketers, moderated by Christina Thomas of GoEpicurista.com

 


11:00am – 11:50pm: Session 3

Everything You Want To Know About Facebook Live!

(Joint session with Bloggers attending Food Wine Conference)

What You’ll Learn:  

Facebook Live is the hottest social media tool. Are you taking advantage of it to make your customers hungry and ready to buy what you’re selling?

 

Speaker:


12:00pm – 12:50pm: Session 4

Let’s #InstaFood: Food Photos & Videos Hands-On Workshop

What You’ll Learn:

The “InstaFood” hashtag has over 81 million posts on Instagram alone! Learn quick food styling, photography and video tips from food content creators to help you create posts your customers will happily give their “heart” to.

 

Speakers:

Presentation: Food Styling, Smart Phone Photography and Video

 

Hands-On Photography Stations:

Learn top tips of creating great food photos directly from these Instagram creators:


1:00pm-2:20pm:

Networking Lunch & #Hashed Competition: Let’s #InstaFood!

Join bloggers and influencers attending Food Wine Conference for a fun interactive lunch and round table discussion to learn more about how to work with influencers and create fun social media collaborations. Then, collaborate in an exciting #Hashed competition designed to put what you’ve learned to the test! Are you ready to create #InstaFood?


2:30pm – 3:20pm: Session 5

Online Reviews Drive You Crazy? 

What You’ll Learn:  

97% of consumers read online reviews to judge local businesses. Restaurants rank at the top of the list for businesses most reviewed and selected based on reviews. Are you ignoring your online reviews or are you turning them to gold? Learn how to use Yelpers, Trip Advisors, Bloggers and other online reviewers to your advantage, even when the comments are negative.

 

Speakers:

Panel of influencers who regularly post on Yelp and other review sites and print publications and experts who manage reviews response for restaurants / food service providers.


3:30pm – 4:30pm: Session 6

Generate Buzz with Brand Partnerships

What You’ll Learn:

How to capitalize on the brands you use to create buzz and help promote your business

 

Speakers:

Panel of Brand Marketing, Restaurant Chef and PR/Marketing representatives share how they’ve used partnerships and synergy with social media campaigns. Moderated by Christina Thomas of GoEpicurista.com


Pricing:

 

First 50 who register for the Food Service Social Media Bootcamp will also receive one hour post-conference complimentary one-on-one consultation with organizer Christina Thomas of GoEpicurista.com. She will answer any questions regarding the conference content, review your current social media efforts and offer actionable feedback to help you immediately implement what you have learned. ($150 value)