Duda Farm Fresh Foods
A self-proclaimed “produce nerd”, Elena Hernandez puts her life-long passion for the produce industry to work, spotting hot new trends, new products, and marketing strategies before the competition. Elena has a proven career in implementing invaluable programs to successfully market fresh produce worldwide.
Elena holds a Bachelor of Science degree in Agriculture Business, with a minor in Marketing from California State University, Chico. She sits on numerous boards within the Produce Marketing Association as well as United Fresh, and co-chairs an annual produce auction for agriculture-based scholarships within her community.
She resides in Hollister, CA – the farming town she grew up in, with her Jack Russell Terrier, Roma (yes – like the tomato!). In her spare time, she loves interior design, flea market shopping for vintage mid-century modern pieces, rooting on the Bay Area SF Giants and SF 49ers, as well as jogging California’s coastal trails at sunrise or sunset.