Keynote

A Window to the Chief Marketing Officer’s Soul: how to powerfully engage your brand


Panzacola F1-3 May 20, 2017 2:15 pm - 3:15 pm

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Peter Horst

Peter Horst is a business innovator who has ignited dramatic growth and profits with breakthrough strategies at various high profile companies, many in the financial sector, but most recently at The Hershey Company.

A chief marketing officer (CMO) with 29 years of leadership across consumer and business products, services, and technology, Peter is uniquely placed to provide a window into the concerns and needs of today’s CMO, and share his thoughts on how influencers can most effectively present themselves as powerful solutions to their problems.

Learn about the future of paid social, how to understand the brand goals of social media marketing and provide value, how brands leverage social media to reach customers and measure success and how to change with social media in an ever changing environment.