2014 Conference Schedule

July 18 – July 20, 2014 Orlando, FL

Register here.

The Conference Schedule is being updated weekly and is subject to change. Please check back for updates.

Coryanne Ettiene will be reporting live with The Idaho Potato Commission on the #IdahoPotatoCam. She is seeking out bloggers to share their favorite potato recipes or tips and blogging stories during the conference. Stop by the Great Big Idaho Potato Truck on Friday to help us kick off the #IdahoPotatoCam experience and keep “eyes peeled” for the #IdahoPotatoCam in action during the conference. Be sure to follow the #IdahoPotatoCam tag to catch up on all the interviews from the conference, and don’t forget to tag your #IdahoPotatoCam spotting on Instagram and Twitter to win prizes during the conference.

Friday, July 18, 2014

4:00 – Welcome Reception and Registration – Location: Sebastian foyer and event lot outside Sebastian hall
Spud Soiree sponsored by Idaho Potato Commission. We want to welcome you to the conference in a “Big Way” and couldn’t think of a better way to do so than with our friends from Idaho Potato! The Famous Idaho Potato Truck is making its way to the Food and Wine Conference and is ready to greet everyone! Don’t be late — trust us, you DO NOT want to miss this event and the delicious Spud’s Treats we will have waiting for you. Florida Strawberry Growers Association will be there with a fun contest for attendees and Jammer will be there to greet everyone.

5:30 – Gallo Family Vineyards Blogger Blend – Location: Gatlin A1
We have a secret that we are just dying to share with you BUT we can’t tell unless you make it to the Blogger Blend with our Sunday Supper Wine Sponsor! It just wouldn’t be a Food and Wine Conference without the perfect Wine and Cheese Party.

7:00 – Taste of Rosen Shingle Creek – Location: Butler Room
Opening Ceremony plus Meet and Greet while enjoying small plates from cooking stations featuring incredible selections of dining options from Rosen Shingle Creek.  A Land Remembered – Steakhouse, Cala Bella – Italian Restaurant, Mi Casa Tequila Taqueria – Mexican Restaurant, Banrai – Sushi, Tobias Flats Watering Hole – Unique Flatbreads, Cafe Osceola –  American and Spanish Cuisine, 18 Monroe Street – Market Deli

Everyone that attended last year is still talking about the amazing food. Be prepared to be WOW’d!

Get some rest for the big day ahead tomorrow!

Saturday, July 19, 2014

7:00-9:00 Breakfast at your leisure downstairs at Cafe Osceola

7:30-9:00 Registration – Location: Gatlin A1/2 North Foyer

Saturday Sessions Location: Gatlin A1/2
Lunch and Dinner locations noted on each.

9:00-9:45 Conference Welcome and Keynote Speakers Whitney Miller and Emily Ellyn

9:45-10:30 The Social Media Ferris Wheel – Let’s get our social on! Our goal is to attract followers to our sites and this session will show you how to create a well-oiled social media ferris wheel that works together to grow your following on social media channels and ultimately create a loyal and targeted audience for your brand. We will be featuring a LIVE Google+ Hangout right from the conference and our experts will be sharing their tips on growing an audience on Facebook, Pinterest, Google+, and Twitter and getting them to work together for maximum social exposure. Google+ presented by Dennis Littley. Pinterest presented by Kim Vij and Amanda Boyarshinov. Twitter presented by Lora Amato. Facebook presented by Brianne Izzo. Get ready for a very interactive session!

10:30-11:15 The SEO Recipe – We love you and we hate you — SEO! Get ready for an SEO hands-on session with Dan Cristo and Nicole Cook as they walk you through a live event featuring best SEO practices for bloggers and how to understand and get Google Analytics to work for you.

11:15-11:45 Bloody Mary and Mimosa Meet and Mingle Morning Break – Our friends at Duda Farms want us to meet and mingle at their Bloody Mary and Mimosa Bar garnished with beautiful Duda Farms veggies.

11:45-12:30 Let’s Sizzle! Out of the box ideas for Blog to Business with Erika Kerekes and Michele Northrup as they share their journey of marketing and getting their product in front of consumers.

12:30-1:45 Lunch – Location: Butler Room
Get ready to tailgate in style and lots of fun surprises and contest with our friends from Fields Auto Group!. Music provided by guitarist Brandon Palmer.

1:45-2:30 Branding Bytes: In order to make a living as a blogger, you must think of yourself as a brand. These two amazing women have done a phenomenal job of creating their popular brands. They will be sharing their Branding Bytes and best tips on becoming your own brand. Panelists are Coryanne Ettiene and Jackie Gordon.

2:30-3:00 WordPress Goodness: How to make the most out of your blog with WordPress and secrets of setting up WordPress sites for reader usability and conversion. Must have general WordPress Plugins and Plugins that every food blogger should have on their site. Panelists are Judi Knight and Renee Dobbs who are also having a workshop on Sunday.

3:00-3:15 Afternoon Break Sponsored by Cabot Creamery Cooperative and Parksdale Farm Market

3:15-4:00 Writing Wisdom: Writing for business is different than writing for fun, although it can be very fun when you are as passionate as these three award winning writers. These women found their passion in food, travel, photography and have done amazing things, including writing for major publications, writing their own cookbooks, creating award winning websites, and traveling the world. Their stories and journeys are sure to inspire you and unleash your own writing wisdom. Panelists are Monica Bhide, Jamie Schler, and Janet Keeler. All 3 panelists will have workshops on Sunday.

4:00-4:30 The Balanced Blogger – Is there really such a thing? Many bloggers struggle to find time to cook, write, be creative, raise a family, run a household, maintain personal relationships, have a presence on social media, blog and work full time. These three amazing women seem to be doing it all. They will be sharing 10 tangible tips for getting it all done; planning and organizing, hiring people to help where you need it, getting an agent, hiring a social media coordinator, being very transparent with your real world boss, using your passion business as leverage to keep your real world job in perspective, being present for family. Maybe NO is more important than yes? Panelists are Maggie Battista, Merry-Jennifer Markam, Lael Hazan, and Katie Workman.

4:30-5:00 The Family Feudie Game Show – It’s getting hot in here – You are in for a treat with some very fun prizes!

5:00 Enjoy time by the pool, at the spa, or any of the fabulous Rosen Shingle Creek amenities, restaurants, and lounges.

7:30 Sunday Supper – Location: Gatlin A3/4
We welcome you around the family table for a delicious family style dinner and wine pairing with Gallo Family Vineyards plus Signature Dessert by Dixie Crystals. We’ve enlisted Gallo Family Vineyards’ Certified Sommelier, Jenny Hemmer, CSW, CSS, for a fun presentation and to help answer all of your burning questions on food and wine pairing during dinner. The winner of the signature Food and Wine Conference Dessert contest sponsored by Dixie Crystals will be announced. Music provided by guitarist Braden Palmer.

Sunday, July 20, 2014 – At Rosen College of Hospitality

7:00-9:00 Breakfast at your leisure at Cafe Osceola (downstairs in Rosen Shingle Creek)

All Sunday sessions, demos, workshops, lunch, and breaks to be held at the Rosen College of Hospitality.

If you need a ride to the college, please be at the hotel lobby between 8:00 and 8:30. Transportation provided by Fields Auto Group.

Sunday sessions, demos, lunch, and breaks held in the Rosen College of Hospitality Disney Dining Room or in courtyard outside of the Disney Dining Room. Representatives from DreamWorks Pictures will be there with promotional items and advance screening passes for The Hundred Foot Journey coming soon to a theater near you. See below for workshops location.

9:00-9:15 Welcome

9:15-10:00 Eggcellent Eggs: Demo with Giuliano Hazan sponsored by Davidson’s Safest Choice Eggs

10:00-10:30 Demo with Katie Workman sponsored by OXO 

10:30-11:15 Panache to Ganache Video – Video is an increasingly popular medium for expression. Recipe videos are welcomed by your followers, and can open you to a new audience. This talented panel will inform and demonstrate everything from basic equipment you need to shoot video, how to storyboard and plan out videos, YouTube SEO and how to prepare to go on air. This talented group will blow you away! Panelists are Bess Auer, Leslie Green, Krayl Funch, and Stephanie Manley.

11:15-11:30 Morning Break Sponsored by Wish Farms 

11:30-1:00 Beef up your shots! Photography/Cooking demo sponsored by The Beef Checkoff – Cutting, Creating and Capturing Delicious Beef Dishes

  • Bridget Wasser, Meat Science Technology
  • Dave Zino, Executive Chef
  • Renee Dobbs, Photographer
  • At-home cutting – Be your own butcher
  • From gourmet to family-friendly, harness the power of umami
  • Tips for photographing “difficult” foods

1:00-2:00 Lunch sponsored by The Beef Checkoff and Idaho Potato

2:00-2:30 Cooking Up A Cookbook: Marisa McClellan, author of the popular cookbook Food in Jars, has turned her hobby blog into a full time career.  Marisa recently published her second book  Preserving by the Pint: Quick Seasonal Canning for Small Spaces and now, with two books under her belt (and a third one in the works), wants to share all the tips and details she wishes someone has told her when she was just starting out. She’ll talk about recipe testing, questions to ask your editor before you dive into your draft, the actual process of book writing, and even just how early you need to start thinking about your book tour.

2:30-2:45 Afternoon Break sponsored by Stonyfield

2:45-3:15 Let’s Get Grilling with STOK – How would you like to be able to get out of the hot kitchen and cook an entire meal on the grill? Katie from Katie’s Cucina and Corey from STŌK Grills will to show you how STŌK grills allow you to cook an entire meal on the grill. With STŌK’s innovative grill insert system you can change the Grill Grate to a Pizza Stone, Griddle, Vegetable Tray or any other STOK Grill Insert. Get ready to change the way you grill!

3:15- 4:15  Whitney Miller: How to Give The Perfect Food Demo – What is your food style? Whitney will give helpful tips on determining your own style and narrowing it down. Creating enticing recipes encompasses a dose of inspiration, a dash of brainstorming, and a pinch of creativity. She will inspire, demonstrate, and share with how to take a recipe from paper to plate. Creating is half the battle, how do you engage your audience and their palates to dive in? She will be sharing how every recipe has a story and drawing people in for a second “bite”. Whitney will also be sharing her experience on Master Chef and doing a book signing.

4:15-5:00 Wrap Up, Networking, and Book Signing

Hands-on Workshops:

Workshops held in Rosen College of Hospitality conference room 102R (across the courtyard from the Disney Dining Room).

10:00-11:00 Creating the perfect Media Kit  that gets you noticed:  These women know what needs to go on a media kit to get the attention of those brands that you want to work with and are ready to share their secrets to putting together a media kit that will get you the results you want – Wendy Wofford Garcia  and Monica Bhide

11:00-12:00 From Blogger to Professional Writer – The right tools to forge your way and make it work. Jamie Schler will be sharing her path, her adventure from being a blogger to being a professional, published freelance writer. You can do it too!

12:00-1:00 The picture perfect story –  From idea to masterpiece Janet Keeler and Scott Keeler – how to write and photograph your story like the professionals – tips and tricks to better writing and photography.

2:00-3:00 WordPress Insights – Get answers to your WordPress questions. Judi Knight and Renee Dobbs will be doing Q&A plus looking at various WP sites to discuss improvements including ones to take your blog to business.

3:00-3:30: Working with Brands Breakout – A very hands-on and honest discussion on what brands look for with bloggers. Is it all about the numbers, photography, the story, videos, etc.? What can bloggers do to get the attention of a brand? We want to inspire attendees to take their blog to the next level and understand what three different brands look for when searching for ambassadors. Lauren from Harvard Common Press will moderate this Q&A session with representatives from OXO, Idaho Potato Commission, and The Beef Checkoff.